Tuesday, July 21, 2015

#AAPL bias update ahead of earnings for Tuesday, July 21, 2015

#AAPL bias update ahead of earnings for Tuesday, July 21, 2015SocialTwist Tell-a-Friend


All that can be said about AAPL is “High Expectations” in fact very high. In my July 9th post I mentioned there was a very good chance AAPL would likely grind higher ahead of earnings if AAPL held above the 120s-118s support zone pre-earnings, which was the case. However I did not expect AAPL to go straight up and back to at/near ATHs and/or get through 127s/128s with such ease before reporting earnings.

I also mentioned in my July 9th post that the primary reason I am keeping a close eye on AAPL is because the AAPL and ES emini/SPY charts have basically been identical during the entire first half of the year in 2015, which I believe AAPL is playing a big role in holding the S&P 500 within the range since early this year (charts confirm) and doing so because of the “High Expectations” that AAPL's iwatch sales would be the next catalyst for AAPL to soar higher and then also lead ES emini/SPY much higher as well.

In the July 9th post I talked about how I cannot get excited about the iwatch until AAPL’s watch does not need to be linked to a phone; this is why I am not so certain AAPL will meet the “High Expectations” regarding iwatch sales.

As for earnings today I will be very surprised if AAPL disappoints (or at least I will be surprised if AAPL disappoints in a big way) but the question for me is will AAPL be able to have massive bullish follow through in order to lead ES emini/SPY above the current range on high volume if AAPL’s earnings are anything less than last quarter, especially if earnings are not getting a boost from iwatch sales ???

Every mutual fund, hedge fund, & retail investor is already fully invested in AAPL so I do not see new buyers stepping in (on heavy volume) above the range since February without the catalyst of the “High Expectations” from iwatch sales being achieved nor do I see strong upside potential other than an initial earnings short-covering pop to 136s then 139s/140s targets, along with also having the potential of short-lived upside if China starts to take a toll on iphone sales or China starts to be on the minds of most investors.

Post earnings I will have an eye on the high volume area (HVA) at 128-126 zone for the remainder of the week to confirm if Longs are safe or if there will be potential that AAPL will not have the ability to lead or bring in new buyers above the range for ES emini/SPY.




Ethan Premock
Futures & Options Strategist
Hamzei Analytics, LLC

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